Brand kit
System Built by AJ
The kit every project uses by default. It is read-only here; client kits come in a later phase.
Screen mode
Reels, video, social, web
Ground
#111111
18.88:1 on ink · AA text
Surface
#1C1C1C
17.04:1 on ink · AA text
Gold
#F8B51B
10.45:1 on ground · AA text
Gold, pressed
#D99A0B
7.71:1 on ground · AA text
Ink
#FFFFFF
18.88:1 on ground · AA text
Muted
#A3A3A3
7.49:1 on ground · AA text
Paper mode
Client decks and PDFs
Page
#FFFFFF
18.88:1 on ink · AA text
Panel
#F4F4F4
17.17:1 on ink · AA text
Rule
#E3E3E3
Ink
#111111
18.88:1 on page · AA text
Body
#3D3D3D
10.86:1 on page · AA text
Muted
#8C8C8C
3.36:1 on page · large text only
Gold block
#F8B51B
10.45:1 on ink · AA text
Gold text
#8F6400
5.26:1 on page · AA text
Type
Inter
Bold 800–900 for headlines, tight tracking. Bundled locally, so renders never reach out to a font service.
Logo marks
The AJ monogram
